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Altura
Altura is an outdoor gear brand designed for those who seek adventure and embrace the wild. With a focus on durability, functionality, and modern aesthetics, Altura delivers high-performance equipment for explorers, hikers, and nature enthusiasts.
The Altura logo was crafted to embody the spirit of adventure and the brand’s connection to the great outdoors. The circular shape symbolizes wholeness and continuity, reflecting the never-ending pursuit of exploration. At its core, a mountain silhouette stands as a powerful representation of resilience, elevation, and the challenges that push us forward.
The typography is bold and geometric, ensuring legibility and a strong brand presence.
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Branding