Treehigh was never about a brand. It was a mindset, a raw expression of who we were. A fusion of design and street culture, born from the belief that true creativity has no boundaries. It was about carving our own space, creating something that resonated with those who understood what it meant to stand apart.

João was the heart behind it, and though he’s no longer here, Treehigh continues to carry his spirit. Each design, every piece is a reflection of his energy—the relentless drive to create and to stay true to ourselves. Through Treehigh, he left a mark on us, one I won’t let be erased.

This page is my tribute to that spirit. It’s not just about clothes or designs—it’s about remembering who he was, the way he saw the world, and the way he inspired those around him. Treehigh was more than a logo, it was an unspoken bond, a reminder to keep pushing and never stop believing in what we stand for.